Before the Ninth European Conference on Tobacco and Health (ECToH) in 2023, countries should:

1. Implement at least the six World Bank priority measures; a comprehensive tobacco control policy is an obligation under Article 4 of the WHO Framework Convention on Tobacco Control (FCTC).
2. Spend a minimum of €2 per capita per year on tobacco control.
3. Address tobacco industry interference in public health policymaking, in accordance with the guidelines on Article 5.3 of the WHO FCTC.
4. Implement the FCTC Article 6 guidelines on tobacco taxation and revise the EU Tobacco Tax Directive in 2020, which should result in significant tax increases and smaller tax differences between cigarettes and hand-rolled tobacco.
5. Introduce comprehensive smoke free legislation in line with the FCTC Article 8 guidelines, including a ban on smoking in private cars when minors are present.
6. Introduce standardised/plain packaging for all tobacco products.
7. Ban the display of tobacco products at the point of sale.
8. Accelerate the implementation of tobacco cessation support in line with Article 14 of the WHO FCTC and its guidelines.
9. Ratify the WHO FCTC Protocol to eliminate the illicit trade in tobacco products and adopt tracking and tracing standards in line with the Protocol.
10. Invest in research to monitor and measure the effect of tobacco control policies in line with Article 20 of the WHO FCTC.