{"content":"<section class=\"ffb-id-iep0mf7 icon-box-v3 text-center fg-text-dark\"><h3 class=\"icon-box-v3-title fg-text-dark ffb-title-1\">Better consumer information, spending on public information campaigns<\/h3><div class=\"icon-box-v3-title-paragraph ff-richtext fg-text-dark ffb-description-2\">\r\n<p style=\"text-align: justify\">Our questionnaire measures national government spending on tobacco control, including spending on mass communication campaigns, treatment, and other tobacco control activities. Experience from the USA and Australia12 shows that increases in funding for tobacco control programmes reduce tobacco use. In the USA several states have invested in large-scale comprehensive, tobacco control programmes, including components such as media campaigns, school based programmes, treatment including telephone quit lines, and enforcement of smoking restrictions. The US data show a consistent pattern relating tobacco control expenditure to cigarette sales, with the effectiveness of mass media campaigns depending on their scale and duration.<\/p>\r\n<p style=\"text-align: justify\">Expenditures have to be high enough to reach smokers sufficiently often and for long enough. The US Centres for Disease Control and Prevention (CDC) estimated that states need to spend between $1 and $3 per capita per year over at least three years to be effective.<\/p>\r\n<\/div><\/section>","hash":"2579826d5cee8b85eb31afd6cf7c56f3","css":"","js":""}