Before the Eighth European Conference on Tobacco or Health (ECToH) in 2020, countries should:

• Implement at least the six World Bank priority measures; a comprehensive tobacco control policy is an obligation under Article 4 of the WHO Framework Convention on Tobacco Control (FCTC).
• Spend a minimum of €2 per capita per year on tobacco control.
• Address tobacco industry interference in public health policy making, in accordance with the guidelines on Article 5.3 of the WHO FCTC.
• Implement the FCTC Article 6 guidelines on tobacco taxation and adopt a new EU tax directive in 2018, which should result in significant tax increases and smaller tax differences between cigarettes and hand rolled tobacco.
• Introduce comprehensive smokefree legislation in line with the FCTC Article 8 guidelines, including a ban on smoking in private cars when minors are present.
• Introduce standardised/plain packaging.
• Ban the display of tobacco products at the point of sale.
• Accelerate the implementation of Article 14 of the WHO FCTC and its guidelines on tobacco cessation support.
• Ratify the WHO FCTC protocol to eliminate the illicit trade in tobacco products and adopt tracking and tracing standards in line with the WHO FCTC Illicit Trade protocol in 2017.
• Invest in research to monitor and measure the effect of tobacco control policies in line with Article 20 of the WHO FCTC.